welcome
The Pure Bicycle Company is about designing and building pure race bikes for BMX, 4X, road and track cycle racing. The road and track bikes will be aimed at the youth market, and the 4X will be aimed at adult market. The BMX frames are designed for both youth and adult.
The concept and design of these frames has been put together by a team of multi-discipline cycling experts. The frame concept is an innovation in design, and the concept is owned and registered by the Pure Bicycle Company.
latest news from our blog
shanaze reade bmx world champion
Shanaze Reade claimed her third world BMX title, riding her 2011 Pure titanium BMX frame, with victory in the women's final in Pietermaritzburg, South Africa. Watch as Shanaze reclaims her World BMX Champion title for the third time, courtesy of Corrine Walder.
london 2012 magnificent seven
The Pure Bicycle Company rider Shanaze Reade, took her bike to the site of the London 2012 Velodrome, at the Olympic park Stratford.
new 2011 pure titanium bmx frame
Some of the EA Pure Racing team riders and BMX World Champion Shanaze Reade, have been testing and racing the new 2011 Pure Titanium BMX frame. Initial feedback is that Pure have been able to improve on the existing frame; making it quicker out of the gate along with a reduction in overall weight. There is also a noticeable improvement in how balanced the bike feels in the air.
uec bmx championships weiterstadt germany
Shanaze Reade was back to her winning ways, riding her 2011 Pure titanium BMX frame, as she took rounds five and six of the European BMX Championships in convincing fashion. Watch her two finals curtiousy of British Cycling.
derby national bmx race
The British Cycling National BMX Series moved to the long Derby track. World BMX Champion and BMX Olympian Shanaze Reade was in action too, on the new 2011 titanium BMX frame, along with both Pure sponsored teams.